Social networking, now and in better times, has proven to be one of the most invaluable methods for marketing any small business. Not since the introduction of email have we seen such an impressive way to get our message to the masses.

For small business owners like you and I, Social networking is probably the most powerful promotion tool you can get your hands on. The fact that little or no investment is required makes it all the more appealing. Our consumers have embraced social networking sites like Facebook, Twitter, Linkedin and Youtube. The truth is people don’t communicate the way they used to, but they do talk more and through different types of media.

Passing information from one customer to the next, a Chinese whisper if you like, has always been a great source of business. Social Networks are the new word of mouth. Facebook alone has over 600 million active users, that is nearly 10% of the worlds population, all competing to be heard. I for one, intend to get my slice of pie, and take advantage of these statistics. If you haven’t already done so, I would highly recommend devising a Social Networking strategy to boost your business.

Here’s a very encouraging statistic; did know that shoppers on facebook spend between 7 & 10% more than any other online consumer? This seems to stem from the more intimate relationship between consumer and vendor that is developed through the Social Network. It’s not difficult to understand, that most consumers are more likely to purchase goods or services from someone they know they can trust and who makes their brand more accessible and available to everyone.

Can you afford to ignore these opportunities?